The Australian approach to food styling is well regarded internationally and has much to offer international audiences – particularly with its clean, simple and wholesome sensibilities.
“Keeping it real” is more than a popular catch phrase these days. For food producers it is now a legal requirement for all advertising. This makes it important to have a food stylist who can work within the limits and complexity of real food to produce appetising images.
To do this, Jaime works closely with local producers and provedores to source the best ingredients. This is in keeping with the principles of slow cooking – a movement which states as its goal, that food and its consumption should be about minimising travel, maximising time with loved ones and understanding what is local and seasonal.
Beyond the ethical, Jaime’s approach to food styling draws on his years of experience as an artist. He creates food that leaps from its two dimensional frame by considering the composition, colour and texture of each element.
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